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Best practices for building your sales qualified leads pipeline

Finding your balance with the basic steps Now that you know what a sales qualified lead is, it’s time to cover the basic steps in building a lead pipeline. You’ll need to nail down the items below before getting on your board and catching a wave. Starting with your prospective buyer list, you’ll want to make sure your list fits your target demographic paired with a budget for the products or services you’re trying to sell — the more details on buyer personas that your list has, the better. Th

Email marketing best practices that don't cause you to unsubscribe

So, you’re putting in the time to craft and send emails to your segmented lists, but the response is less than enthusiastic? There, there, you’ve come to the right blog. Take a moment away from crying at your bounce rate percentages to dive into some email marketing best practices that just ‘click.’ That was an email joke. Alright, let’s get started. We have some good news and some bad news. Your emails may not be the problem. (That was the good news.) The bad news is that email marketing lists

The A/B testing roadmap for eCommerce

What can you take out for an A/B test drive? Splitting your email list into two groups and changing the email’s subject line is a low-effort way to see what approach customers respond to best. Maybe your first subject line is a question, and the other is a fun phrase with emojis. Seeing the open results from this test will help you draft relatable content for your customers in the future. Another quick way you can A/B test is to update the headlines and subheadings in your emails, on your land

What is the difference between UI and UX web design?

UX web design, short for “User Experience,” is an area of web design that interweaves critical analysis and logic to digest and plan for users’ interactions with services, systems, and products on the site. Items that fall under the UX web design umbrella include the site’s basic framework, navigation, usability, and impressions. A simple way to view UX is like a blueprint of a building. The blueprint is used to make sure everything planned makes the building functional, easy to access, and wel

Back to Marketing 101: The importance of SWOT analysis

Before we get into the importance of SWOT analysis, let’s break down exactly what it is. SWOT is an acronym that stands for strengths, weaknesses, opportunities, and threats. These four factors are essential to any marketing plan. Strengths and weaknesses focus on your company’s internal factors, while opportunities and threats concentrate on the external factors that affect your business. Beyond internal and external factors, using SWOT analysis helps you get realistic about how your company i

WordPress website tips for beginners in 2021

Picture this. You hear how easy and user-friendly WordPress is, so you start the process of creating a website. As you get started, you realize you have questions (like a lot of them). If this sounds like you, then you’ve stumbled upon the right blog. So, sit back and stay awhile as we cover the latest WordPress website tips in 2021. Updating your WordPress site (without breaking anything) It’s tempting to see that new WordPress update pop up and ignore it. However, updating your website is an

The Updated Guide for Site Backlinks in 2021 (SEO)

It's time to unlock the secrets of the updated guide for site backlinks in 2021. Every business with a website wants to increase the rankings of their SEO on Google. Doing this effectively without spending money on paid page promotion is possible and simpler than one might think. Before diving into the latest site backlink techniques, it's important that the basic understanding of what backlinks are and how they work is covered. Site backlinks are one of the most valuable factors within an SEO

Why the Manufacturing Industry Needs IT Services

IT Problems in the Manufacturing Industry Many manufacturing companies are operating on legacy systems with many years of client data and order history that are important to retain. A lot of this information is tied up in old legacy systems that are vulnerable to break down. Basically, working on old systems involves more time spent and is extremely unreliable. IT Service Solutions for the Manufacturing Industry An MSP or IT company has the ability to build middleware apps with their developm

Microsoft Teams vs. Zoom [Updated October 2020]

When addressing the question of Microsoft Teams vs. Zoom, there are a few different contexts you must keep in mind. These all have to do with one organizational profile and what you are looking to get from each platform. If conferencing software is your primary goal, then both platforms have exceptional conferencing features. Microsoft Teams does not work with a dial-in number out of the box and requires an IT professional to set it up and an additional license. Both Zoom and Teams can host we

What Is a Hybrid Cloud?

Finding the right cloud solution for your business can be daunting – especially as more and more diverse options become available. To make sure you’re selecting the best possible solution for your users’ needs, let’s take a closer look at one of the most popular cloud computing choices on the market: hybrid cloud. Read on to learn more about what hybrid cloud computing, well, is, and how your IT infrastructure could stand to benefit from adopting a hybrid solution today. Essentially, a hybrid

Popular Web Design Trends of 2019

Web design has dramatically changed over the past 20 years. It used to be impressive if a company had a website and now it’s become a must-have resource. The design and functionality of your website may be the first experience a customer has with your brand. You want to make sure that what you have online is a fresh and clear representation of what your company is all about. The trends in web design today are not just cosmetic, but they dive into the user experience as well. Does This Website M

How to Create a Healthy Company Culture

Over the years, company culture has gotten more attention. The fact is work shouldn’t be miserable. More and more companies are reevaluating their internal practices to compete with the new wave of the modern workplace. Simply put, happy employees = productivity. Good company culture all starts with recruitment! Your interview process is what evaluates if the person is the right fit for the job, the team, and company. It’s important to investigate all those areas when you are bringing on a new

Pivot Point Academy

Whether it is makeup, hair, or clothing -- there are always going to be new trends. This latest trend in hair color is really taking over. Move over highlights and lowlights! There is a new boss in town, and its name is balayage. This is one trend that hasn’t gone out of style within the last few years. In fact, it keeps evolving in new ways with various hair lengths and color palette options. It can only get better from here, right? The word “balayage” is actually a French term meaning to swee

New and Innovative Ways to Recycle Boxes

Most people remember being children and playing with cardboard boxes. A large box simply could be turned on its side and automatically transformed into a fort or a princess castle. As adults, though, these same people who let their imaginations run wild as a kid now only define “recycling” as separating out a container of used products to be picked up by a truck. PPOIC offers a large variety of box options for our customers. Whether moving to a new home or storing items in your warehouse, we ha

Spring Cleaning Checklist for Your AC Unit

When the weather starts to warm up and the snow is melting, it’s time to jump into spring cleaning. Dusting, organizing, washing the couch covers, cleaning the floors, and cleaning out the garage are normally some the first items on the list. While you are outside washing your windows, you may realize you never thought about other warm weather preparations on the outside of your house. Ah yes, that good old AC cover is still wrapped around your unit waiting for you. Before summer starts rolling

10 Tips for Moving Your Office

There has been a time in most of our lives when we have moved homes or apartments, but how does the process go when you are moving an entire office? Naturally, you have a lot more people in the equation, and your current environment still needs to be workable until the big day. It’s easy to get stressed out about conflicting schedules, packing, and transporting that bulky office printer, but have no fear!  We are here to help put those anxieties at ease. When you are moving your employees to a

Seven Tips to Keep Your Drains Clog-Free

At some point in time, most of us have had to deal with a clogged drain. Faulty plumbing lines could be the underlying issue, but in most cases, it is what is being put down the drains that is the problem. Once something goes down the drain, it is out of sight and out of mind, but several everyday items can wreak havoc on your plumbing. Clogs may lead to major pipe blockages, which can cost you some unpleasant clean-up and a call to your plumber. The best way to prevent your pipes from clogging
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